Jaywalker Bar @ NY Distilling
Website Design and Development + the easiest imaginable website management workflow: Via Email.
When New York Distilling Co opened Jaywalker — their new cocktail bar and event space in Bushwick — we made sure the website opened with it. Same day. Not a “coming soon” placeholder, but a complete, living site: the cocktails, the calendar, the fourteen-year story of the rye, and a few things humming quietly in the background that almost no bar ever gets.
Doing it for the Team
We loved building this for Jamie Gordon and Rachel Harrison Communications, the kind of PR partner that makes a launch land. The story RHC tells and the home we build are far stronger together — and we’d jump at the chance to do it again for the brands in their world: restaurants, spirits, hospitality, and anyone with a great story to tell.
Task
WordPress Design Development, SEO, AIO, GEO, backend integration with LLM API for fully agentic workflows
…the website has an LLM built into it, so communication happens directly between bar manager and website. The LLM is the communication bridge.
Reach out to hello@div.digital to learn more.
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This is the modern part. Guests don’t only Google “cocktail bar in Bushwick” anymore — they ask ChatGPT, or read the AI answer at the top of Google.
We built the site so Jaywalker shows up in both: clean, structured details about where it is, what it offers, its hours, and its private-event space — the things a search engine and an AI assistant need in order to recommend it.
Most bars are invisible to this. Jaywalker isn’t.
Every week, the site automatically drafts a short piece — in the bar’s voice — connecting the past seven days in New York to what’s on at Jaywalker that weekend.
A staffer gives it a quick read, edit, and publishes.
It keeps the site fresh every single week with almost no staff time — exactly what keeps a venue visible online.
The same system refreshes other parts of the website as well based on content created by the Jaywalker and NY Distilling teams.
Fast, flawless on phones (where most of a bar’s traffic lives), accessible to everyone, and structured so search engines trust it.
Explore every detail before you buy. Our interactive features give you the confidence to make the perfect choice. With details and interactive features, you’ll know what you’re getting.
Peace of mind included. In-depth product information and clear visuals ensure you’ll find the ideal fit.
5x Developer Award
2x Best Website
3x Site of the Day
2x Best Website
5x Mobile of the Day
Project Management
— John Stamper
Project & Account Manager
— Stacey Grey
Project & Account Manager
Web Development
— Antony Mondero
Mobile & web developer
Art Direction
— Stephen Miller
Art direction & creative design
— Mark Rickson
Project & Account Manager
Creative Design
— Alex Morton
Creative designer
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.