Web design, development & SEO in Dana Point, California.

01 — Why local matters

A Dana Point partner who writes the actual code.

Dana Point runs on the harbor, the resorts, and the visitors they draw — and every one of those visitors starts with a search.

Between the harbor — now in the middle of its once-in-a-generation revitalization — the Lantern District’s restaurant row, the five-star resorts on the headlands, and the whale-watching fleet, Dana Point’s economy is built on people deciding where to eat, stay, book, and browse. Those decisions used to start on Google; now they just as often start with an AI trip-planner.

That is a specific technical race. When someone asks ChatGPT or Perplexity where to charter a boat, where to eat in the Lantern District, or where to stay near Doheny, the engines pull from sites with clean machine-readable content, valid structured data, and corroborating reviews. Most local businesses have none of that engineered — so the answers default to the big platforms.

We are engineers based ten minutes up the coast. We build the foundation that gets a harbor charter, a restaurant, or a boutique cited directly — so the booking comes to you, not to a middleman platform taking a cut.

02 — Who we help

Built for Dana Point businesses.

The categories we know in this market — and what we do for each.

Charters, whale watching & water sports

The fleet that makes Dana Point the whale-watching capital it claims. We make your trips findable and citable by the AI trip-planners — and bookable direct, not just through platforms.

Restaurants & the Lantern District

Competing for the same visitors and locals every night. Discoverable menus, structured data, and the review signals AI engines actually read.

Hospitality & vacation rentals

From resort-adjacent businesses to rental operators near Doheny and Capistrano Beach. Direct-booking sites engineered to be recommended.

Marine & harbor services

The working side of the harbor — maintenance, brokerage, supplies. Fast, credible sites that win the search when a boat owner needs you.

Coastal real estate & home services

Agents and trades serving the headlands, the Strand, and the bluff neighborhoods. Local visibility engineered end to end.

03 — The full suite

One local partner for every digital service.

Most businesses stitch together a web person, an SEO vendor, a designer, and an email tool. We are all of it, under one roof — see the full services list.

• Web design & development

  WordPress, Shopify, Drupal, and custom React / Node builds. Fast, accessible, semantic, and engineered to last — not a page-builder that bogs down in a year.

• SEO, AIO & GEO

  Traditional search optimization plus the new layer: making your site machine-readable and citable by ChatGPT, Claude, Perplexity, and Google’s AI Overviews.

• Creative & brand

  Brand strategy, UX/UI design, and information architecture — the design and the engineering done by the same team, so nothing gets lost in handoff.

• Analytics & security

  Proper analytics implementation, performance optimization, and security audits — so you can see what is working and trust that the site is safe.

• Marketing automation

  Email campaigns, lead scoring, and customer-journey work across Salesforce, Marketo, HubSpot, and the rest. The pipeline that turns visitors into conversations.

• AI & data

  Automated workflows, generative-AI integration, and data analysis that give a small team the leverage of a much larger one.

04 — Where we work

Dana Point, in person.

We are based in south Orange County and come to you. Neighborhoods and areas we cover across Dana Point:

• Dana Point Harbor
• Lantern District
• Monarch Beach
• Capistrano Beach
• Doheny area
• The Strand at Headlands
• Del Prado corridor
• Street of the Golden Lantern

Not listed, or just outside Dana Point? We work across all of south Orange County — and with enterprise clients nationwide. Tell us where you are in the form below.

05 — Why Div

Engineers who do marketing — not marketers who outsource the build.

Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.

Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital in September 2014. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free AI visibility audit.

06 — Questions

Frequently asked — Dana Point.