Developer-led · Laguna Beach, California
Web design, development & SEO in Laguna Beach, California.
We are Div Digital — a developer-led agency based right here in Laguna Beach. We build fast, search-ready websites and make sure Google and the AI engines send customers your way. No driving to LA. We are already in town.
01 — Why local matters
A Laguna Beach partner who writes the actual code.
Tim, our founder, lives and works in Laguna Beach. When we say local, we mean we will walk into your shop on Forest Avenue.
Laguna runs on discovery. A couple planning a weekend, a collector looking for a gallery, someone searching “best facial in Laguna Beach” on their phone — that first search decides who gets the visit. Increasingly that search happens inside ChatGPT, Perplexity, and Google’s AI Overviews, not just the ten blue links.
Most Laguna businesses have a website that looks fine and gets found by almost no one. The galleries, boutique hotels, restaurants, wellness studios, and real-estate offices here are all competing for the same visitors and the same affluent local residents — and the ones who show up first in search win the booking.
We are the rare agency that writes the actual code. That matters in a tourism-and-arts town, because being recommended by an AI trip-planner is now as valuable as ranking on Google, and almost no local competitor is set up for it.
02 — Who we help
Built for Laguna Beach businesses.
The categories we know in this market — and what we do for each.
- Galleries & the arts
- Festival of Arts, Sawdust, and the year-round gallery scene live or die on being discovered by visitors. We make your collection and your shows findable — and citable by AI trip-planners.
- Hospitality & restaurants
- Boutique hotels and PCH restaurants competing for the same weekend bookings. Fast sites, clean structured data, and reviews that AI engines actually read.
- Wellness, med spas & fitness
- A high-trust, high-competition category in Laguna. We build the credibility signals — bios, credentials, reviews — that both Google and ChatGPT weigh before recommending you.
- Luxury real estate
- Coastal listings sell on presentation and on being found. We handle the site, the IDX/MLS integration, the speed, and the local search visibility end to end.
- Local retail & services
- The shops and service businesses that make up the village. One local partner for the website, the SEO, the email, and the analytics — not five vendors.
03 — The full suite
One local partner for every digital service.
Most businesses stitch together a web person, an SEO vendor, a designer, and an email tool. We are all of it, under one roof — see the full services list.
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Web design & development
WordPress, Shopify, Drupal, and custom React / Node builds. Fast, accessible, semantic, and engineered to last — not a page-builder that bogs down in a year.
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SEO, AIO & GEO
Traditional search optimization plus the new layer: making your site machine-readable and citable by ChatGPT, Claude, Perplexity, and Google’s AI Overviews.
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Creative & brand
Brand strategy, UX/UI design, and information architecture — the design and the engineering done by the same team, so nothing gets lost in handoff.
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Analytics & security
Proper analytics implementation, performance optimization, and security audits — so you can see what is working and trust that the site is safe.
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Marketing automation
Email campaigns, lead scoring, and customer-journey work across Salesforce, Marketo, HubSpot, and the rest. The pipeline that turns visitors into conversations.
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AI & data
Automated workflows, generative-AI integration, and data analysis that give a small team the leverage of a much larger one.
04 — Where we work
Laguna Beach, in person.
We are based in south Orange County and come to you. Neighborhoods and areas we cover across Laguna Beach:
- Downtown Village
- Forest Avenue
- Heisler Park
- North Laguna
- South Laguna
- Laguna Canyon
- Top of the World
- Bluebird Canyon
- Emerald Bay
- Three Arch Bay
- Arch Beach Heights
- Woods Cove
Not listed, or just outside Laguna Beach? We work across all of south Orange County — and with enterprise clients nationwide. Tell us where you are in the form below.
05 — Why Div
Engineers who do marketing — not marketers who outsource the build.
Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.
Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital in September 2014. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free AI visibility audit.
06 — Questions
Frequently asked — Laguna Beach.
Do you actually work with businesses in Laguna Beach in person?
Yes. Tim Hobert, our founder, is based in Laguna Beach. We meet clients face to face at their office or shop anywhere in town and across south Orange County. No phone-tree agency three time zones away.
My website was built years ago. Can you fix it or do I need a new one?
We start with a free audit and tell you honestly. Often we can rebuild the foundation (speed, structured data, AI-readiness) on top of what you have. Sometimes a fresh, faster site is the better investment. We will not sell you a rebuild you do not need.
How do tourists searching with AI actually find a Laguna Beach business?
AI trip-planners like ChatGPT and Perplexity pull from sites with clean, machine-readable content, valid Schema.org data, strong reviews, and corroborating third-party listings. We engineer exactly those signals so when a visitor asks an AI for the best of Laguna, your business is in the answer.
Do you only do SEO, or the whole website?
The whole thing. Design, WordPress and custom development, SEO, AI optimization, analytics, security, and email/marketing automation. One local partner for the full suite of digital services.
07 — Start a conversation
In Laguna Beach? We’ll come to you.
Tim replies directly within the hour during business hours. Or email tim@div.digital.