Bespoke · Built-In Analytics · AI-Accelerated
A bespoke website with your analytics built in.
Not a template. Not a third-party dashboard you log into separately. A site engineered around your business, with the analytics and custom reporting tools you actually use wired directly into it — and priced for SMBs, because we use the latest AI development tools every day.
01 — What’s included
Bespoke Websites with Built-In Analytics, end to end.
Bespoke used to be slow and expensive. With modern AI tooling in the hands of senior engineers, custom is now realistic at small-business prices.
- Bespoke design & build
- A site engineered around your business, your customers, and the way you actually operate — not the same theme everyone else in your industry is running.
- Analytics wired into the foundation
- GA4, Tag Manager, server-side events, and conversion tracking instrumented across every meaningful action — set up correctly, so the numbers you see are real.
- Custom business dashboards
- A login-protected dashboard inside your own site that shows the metrics that actually drive your decisions: leads by source, revenue by service, conversion by channel, ad ROAS by campaign — your data, your view.
- AI-accelerated engineering
- Senior engineers paired with the latest AI coding tools (Claude Code, Copilot, and the rest), used responsibly. Bespoke work that used to take three months now ships in a fraction of the time — and the savings come back to you.
- Owned, not rented
- Code you own outright on hosting you control. Mainstream open frameworks (WordPress, Next.js, React) — no proprietary platform lock-in, no per-seat dashboard subscriptions, no surprise fees.
02 — How we work
A senior team, start to finish.
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Listen first
We learn what you sell, who buys, and which numbers actually drive your decisions — so the dashboard is designed around those, not generic vanity charts.
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Build with AI, reviewed by humans
Senior engineers running modern AI tooling on every keystroke. Code is human-reviewed, tested, and held to the same engineering standards as everything else we ship — just produced faster.
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Instrument before launch
Analytics, conversion tracking, and the custom dashboard ship with the site — not bolted on six months later. You see real numbers on day one.
03 — Two markets, one team
Founded in New York. Local in south Orange County.
Wherever you are, you work directly with senior engineers — not an account manager relaying messages to an offshore team.
Div was founded in New York City in 2014, and NYC is still where most of our clients are and where lead engineer Shawn Gregg — former Head of Web Production at Sony Music Entertainment — is based. We know that market: its pace, its industries, its standards.
Our founder, Tim Hobert, is based in Laguna Beach and meets south Orange County clients in person — the same senior team and standards, now on both coasts. Cities we cover in person across south OC:
- Aliso Viejo
- Dana Point
- Irvine
- Laguna Beach
- Laguna Hills
- Laguna Niguel
- Laguna Woods
- Lake Forest
- Mission Viejo
- Newport Beach
- Rancho Santa Margarita
- San Clemente
- San Juan Capistrano
In NYC, the tri-state area, or anywhere else? Most of our work is remote with clients nationwide — tell us where you are in the form below.
04 — Why Div
Engineers who do marketing — not marketers who outsource the build.
Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.
Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free site audit.
05 — Related services
Often paired with this.
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Analytics & Security
You cannot improve what you cannot measure, and you cannot afford a site that is slow or breached.
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Web & App Development
We write the actual code. Clean, semantic, accessible, and engineered to still be fast in three years.
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Data Science & Research
You are sitting on more data than you use. We turn it into a clear next move.
See every service on the full services page.
06 — Questions
Frequently asked.
Why is bespoke suddenly affordable?
Modern AI development tools have changed the economics of custom work. A senior engineer using Claude Code, Copilot, and the surrounding tooling can ship bespoke code several times faster than a traditional shop. We pass that efficiency on as price, instead of using it to inflate margins.
What kind of custom analytics can you build into the site?
Anything your business actually tracks. Leads by source and service. Revenue per channel and per offering. Customer lifetime value. Repeat-purchase rate. Geographic performance. Ad ROAS by campaign. The dashboard is built around how you make decisions — not a generic chart pile.
Is AI-assisted code safe and well-engineered?
A senior human engineer is writing the code; the AI tooling accelerates it. Everything is reviewed, tested, and built on conventions that hold up to scrutiny. The AI is a power tool in expert hands, not a replacement for engineering judgment — and we are happy to walk your technical team through any of it.
Will I be locked into Div if I want to leave?
No. You own the code and the site outright, on standard hosting you control. We build on mainstream open frameworks (WordPress, Next.js, React) so any senior developer can pick up where we leave off. We earn the relationship — we do not trap it.
Can you retrofit custom analytics onto our existing site?
Often yes. If the foundation is sound, we can instrument analytics and add the custom dashboard on top of what you already have, without a rebuild. We will tell you honestly when a fresh build is the better investment instead.
07 — Start a conversation
Tell us what you need.
Tim replies directly within the hour during business hours. Or email tim@div.digital.