Development · NYC + South Orange County
Web & app development that’s built to last.
Full-stack engineers, not a template shop. WordPress, Shopify, Drupal, React, and Node — fast, secure, and machine-readable so both Google and the AI engines can read every page. Two decades of it, from our New York roots to south Orange County.
01 — What’s included
Web & App Development, end to end.
We write the actual code. Clean, semantic, accessible, and engineered to still be fast in three years.
- WordPress & WooCommerce
- Custom themes and plugins, headless or classic, on Pantheon-grade hosting. No page-builder bloat that bogs down by year two.
- Headless & React / Next.js
- Modern front-ends on Vercel with server-rendered content, fast Core Web Vitals, and clean APIs behind them.
- Shopify & commerce
- Themes, custom storefronts, and integrations for stores that need to move beyond the defaults.
- Drupal, enterprise & migrations
- Acquia-certified Drupal engineering, large data migrations, and integrations with the systems you already run.
- Mobile (React Native)
- Cross-platform apps sharing one codebase across iOS and Android, tied into the same back end as your site.
02 — How we work
A senior team, start to finish.
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Scope & architecture
We map the data model, integrations, and performance budget before writing a line — so the build is right the first time.
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Build in the open
Clean semantic code, accessibility and SEO baked in from the start, with a staging site you can watch take shape.
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Launch & support
Careful deploys, performance verification, and a senior engineer on the other end of the line afterward — not a ticket queue.
03 — Two markets, one team
Founded in New York. Local in south Orange County.
Wherever you are, you work directly with senior engineers — not an account manager relaying messages to an offshore team.
Div was founded in New York City in 2014, and NYC is still where most of our clients are and where lead engineer Shawn Gregg — former Head of Web Production at Sony Music Entertainment — is based. We know that market: its pace, its industries, its standards.
Our founder, Tim Hobert, is based in Laguna Beach and meets south Orange County clients in person — the same senior team and standards, now on both coasts. Cities we cover in person across south OC:
- Aliso Viejo
- Dana Point
- Irvine
- Laguna Beach
- Laguna Hills
- Laguna Niguel
- Laguna Woods
- Lake Forest
- Mission Viejo
- Newport Beach
- Rancho Santa Margarita
- San Clemente
- San Juan Capistrano
In NYC, the tri-state area, or anywhere else? Most of our work is remote with clients nationwide — tell us where you are in the form below.
04 — Why Div
Engineers who do marketing — not marketers who outsource the build.
Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.
Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free site audit.
05 — Related services
Often paired with this.
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Web Design & Brand
Beautiful is the baseline. We design for clarity, conversion, and the people (and machines) that actually read the page.
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SEO & SEM
Rankings are still the foundation. But we can see the AI bots crawling your site — and we make sure they cite you.
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Analytics & Security
You cannot improve what you cannot measure, and you cannot afford a site that is slow or breached.
See every service on the full services page.
06 — Questions
Frequently asked.
Can you take over a site someone else built?
Yes — a large share of our work is inheriting and fixing existing sites. We start with an audit, tell you honestly what is salvageable, and rebuild the foundation rather than forcing a from-scratch redo you may not need.
What platforms do you build on?
WordPress, Shopify, Drupal, and custom React/Next.js on Node. We pick the platform around your needs and team, not around what we feel like building.
Will the site be fast and accessible?
Yes. We engineer to strong Core Web Vitals and WCAG AA accessibility as a baseline, and to be machine-readable for search and AI engines — it is how we build everything.
07 — Start a conversation
Tell us what you need.
Tim replies directly within the hour during business hours. Or email tim@div.digital.