Shopify · Irvine · Newport Beach · Laguna Beach
Senior Shopify engineers, right here in Orange County.
Custom Shopify themes, headless storefronts, and bespoke Shopify apps — built by senior engineers serving Irvine, Newport Beach, and Laguna Beach. When the off-the-shelf apps cannot do what your store needs, we write the one that can.
01 — What’s included
Shopify Development & Custom Apps, end to end.
Most Shopify “experts” install apps and edit a theme. We do that too — and when no app exists for what you need, we build it.
- Custom Shopify themes
- Online Store 2.0 themes built around your brand and your catalog — fast, accessible, and structured so products show up in Google and AI shopping answers.
- Custom Shopify apps
- Private and custom apps for the functionality off-the-shelf apps cannot deliver — admin extensions, Shopify Functions for custom discounts and checkout logic, and integrations with the systems you already run.
- Headless & Hydrogen
- React / Next.js or Hydrogen storefronts on Shopify’s Storefront API when you need a fully custom front-end and top-tier performance.
- Integrations
- Connecting Shopify to your ERP, 3PL, POS, accounting, email, and CRM so inventory, orders, and customers stay in sync instead of in silos.
- Migrations to Shopify
- Moving from WooCommerce, Magento, BigCommerce, or a custom cart to Shopify — products, customers, orders, and URLs migrated cleanly with redirects so you keep your search rankings.
- Shopify Plus & checkout
- Checkout UI extensions, B2B, scripts, and the advanced work that comes with scaling on Shopify Plus.
02 — How we work
A senior team, start to finish.
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Scope the store
We learn how you sell, what your current stack cannot do, and where an app or integration would remove real work — before recommending a build or a migration.
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Build & integrate
Custom theme, custom app, and clean integrations developed against Shopify’s APIs and reviewed to Shopify’s standards, on a development store you can test before anything goes live.
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Launch & support
Careful go-live with redirects and analytics in place, then a senior engineer who knows your store on the line for whatever comes next.
03 — Two markets, one team
Founded in New York. Local in south Orange County.
Wherever you are, you work directly with senior engineers — not an account manager relaying messages to an offshore team.
Div was founded in New York City in 2014, and NYC is still where most of our clients are and where lead engineer Shawn Gregg — former Head of Web Production at Sony Music Entertainment — is based. We know that market: its pace, its industries, its standards.
Our founder, Tim Hobert, is based in Laguna Beach and meets south Orange County clients in person — the same senior team and standards, now on both coasts. Cities we cover in person across south OC:
- Aliso Viejo
- Dana Point
- Irvine
- Laguna Beach
- Laguna Hills
- Laguna Niguel
- Laguna Woods
- Lake Forest
- Mission Viejo
- Newport Beach
- Rancho Santa Margarita
- San Clemente
- San Juan Capistrano
In NYC, the tri-state area, or anywhere else? Most of our work is remote with clients nationwide — tell us where you are in the form below.
04 — Why Div
Engineers who do marketing — not marketers who outsource the build.
Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.
Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free site audit.
05 — Related services
Often paired with this.
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WordPress Design & Development
Most “WordPress developers” drag blocks around in a page builder. We write clean themes and plugins in PHP — the difference shows up in speed, security, and the bill two years from now.
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Web Design & Brand
Beautiful is the baseline. We design for clarity, conversion, and the people (and machines) that actually read the page.
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Analytics & Security
You cannot improve what you cannot measure, and you cannot afford a site that is slow or breached.
See every service on the full services page.
06 — Questions
Frequently asked.
Can you build a custom Shopify app for something the app store does not have?
Yes — this is exactly why merchants come to us. When no off-the-shelf app does what your store needs, we build a custom or private app: admin extensions, Shopify Functions for bespoke discount and checkout logic, and integrations with your back-office systems. You get the precise functionality without paying a monthly fee for an app that almost fits.
Do you work with Irvine, Newport Beach, and Laguna Beach businesses in person?
Yes. Our founder Tim Hobert is based in Laguna Beach and meets merchants face to face across south Orange County — Irvine, Newport Beach, and the surrounding cities. You work directly with a senior Shopify engineer, not a remote vendor.
Can you migrate our store to Shopify without losing our Google rankings?
Yes. We migrate products, customers, and order history, and — critically — map old URLs to new ones with 301 redirects so the search equity you have built carries over. We verify rankings and traffic after launch rather than crossing our fingers.
Do you do Shopify Plus and headless builds?
Yes — from standard Online Store 2.0 themes up to Shopify Plus checkout extensions, B2B, and fully headless Hydrogen storefronts. We scope the right level for your store and budget instead of over-building.
07 — Start a conversation
Tell us what you need.
Tim replies directly within the hour during business hours. Or email tim@div.digital.