WordPress · Irvine · Newport Beach · Laguna Beach
Senior WordPress engineers, right here in Orange County.
Custom WordPress themes, plugins, and WooCommerce stores, hand-built by senior engineers without a page-builder template. Serving Irvine, Newport Beach, and Laguna Beach in person, with two decades of WordPress behind every build.
01 · What’s included
WordPress Design & Development, end to end.
Most “WordPress developers” drag blocks around in a page builder. We write clean themes and plugins in PHP. You see the difference in speed, security, and the bill two years from now.
- Custom themes
- Hand-built, semantic, accessible WordPress themes engineered for Core Web Vitals, in place of a bloated multipurpose theme with forty plugins propping it up.
- Custom plugins
- Bespoke functionality built the WordPress way (proper hooks, REST endpoints, and the block editor), so it survives core and plugin updates instead of breaking on the next one.
- WooCommerce
- Stores that go beyond the defaults: custom checkout, subscriptions, integrations with your fulfillment and accounting, and the speed work a busy catalog needs.
- Headless WordPress
- WordPress as the editor your team already knows, with a fast React / Next.js front-end on top, for sites where performance is critical.
- Rescues & migrations
- Inheriting a slow, hacked, or page-builder-bound site, untangling it, and migrating cleanly to maintainable code on Pantheon-grade hosting.
- Care, security & hosting
- Ongoing updates, hardening, malware cleanup, backups, and performance monitoring, handled by a senior engineer you reach directly. No ticket queue.
02 · How we work
A senior team, start to finish.
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Audit & scope
We look at what you have (or map what you need), flag the performance and security debt, and scope the build around your content and your team, with no theme to upsell.
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Build it right
Clean PHP, semantic templates, accessibility and SEO baked in, edited through the block editor your team already knows, on a staging site you can watch take shape.
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Launch & maintain
Careful deploys, performance verification, and ongoing care so the site stays fast and secure. The senior engineer on the other end knows your build.
03 · Two markets, one team
Founded in New York. Local in south Orange County.
Wherever you are, you work directly with senior engineers. There is no account manager in between and no offshore team.
Div was founded in New York City in 2014, and NYC is still where most of our clients are and where lead engineer Shawn Gregg (former Head of Web Production at Sony Music Entertainment) is based. We know that market: its pace, its industries, its standards.
Our founder, Tim Hobert, is based in Laguna Beach and meets south Orange County clients in person. The senior team and standards are the same on both coasts. Cities we cover in person across south OC:
- Aliso Viejo
- Dana Point
- Irvine
- Laguna Beach
- Laguna Hills
- Laguna Niguel
- Laguna Woods
- Lake Forest
- Mission Viejo
- Newport Beach
- Rancho Santa Margarita
- San Clemente
- San Juan Capistrano
In NYC, the tri-state area, or anywhere else? Most of our work is remote with clients nationwide. Tell us where you are in the form below.
04 · Why Div
Engineers who do the marketing and the build.
Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.
Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free site audit.
05 · Related services
Often paired with this.
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Shopify Development & Custom Apps
Most Shopify “experts” install apps and edit a theme. We do that too. When no app exists for what you need, we build it.
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Web Design & Brand
Beautiful is the baseline. We design for clarity, conversion, and the people (and machines) that read the page.
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Analytics & Security
You cannot improve what you cannot measure, and you cannot afford a site that is slow or breached.
See every service on the full services page.
06 · Questions
Frequently asked.
Do you work with businesses in Irvine, Newport Beach, and Laguna Beach in person?
Yes. Our founder Tim Hobert is based in Laguna Beach and meets clients face to face across south Orange County: Irvine, Newport Beach, and the cities in between. You work directly with a senior WordPress engineer, with no account manager relaying messages offshore.
Can you take over a WordPress site someone else built?
Yes. A large share of our work is inheriting existing WordPress sites. We start with a free audit, tell you honestly what is salvageable, and rebuild the foundation rather than forcing a from-scratch redo you may not need.
Do you build with Elementor, Divi, or other page builders?
We can work in them when a client already relies on one, but our default is hand-coded themes. Page builders make editing easy at the cost of speed, security surface, and long-term maintainability. They are also the most common reason an old WordPress site is slow. We will give you an honest recommendation for your situation.
Will the site be fast, secure, and accessible?
Yes. We engineer to strong Core Web Vitals, WCAG AA accessibility, and a hardened security posture as a baseline, and we make every page machine-readable so both Google and the AI engines can read it. It is how we build everything.
07 · Start a conversation
Tell us what you need.
Tim replies directly within the hour during business hours. Or email tim@div.digital.
Retainers start at $600/month for five senior-engineer hours toward whatever your business needs: SEO, ads, site work, accessibility, AI visibility.