Creative & Design · NYC + South Orange County
Design that converts — and that engineers can ship.
Brand strategy, UX/UI, and information architecture from a team where the designers and the developers sit together. Nothing gets lost in handoff, because there is no handoff. NYC craft, south OC in person.
01 — What’s included
Web Design & Brand, end to end.
Beautiful is the baseline. We design for clarity, conversion, and the people (and machines) that actually read the page.
- Brand strategy & identity
- Positioning, voice, and visual identity that hold up across web, mobile, and print.
- UX / UI design
- Interfaces designed around real user journeys and conversion, not decoration. Tested, not guessed.
- Information architecture
- Site structure and content hierarchy that people and search/AI engines can both navigate.
- Design systems
- Reusable component libraries so your site stays consistent as it grows — and is faster to build on.
02 — How we work
A senior team, start to finish.
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Discover
We learn your audience, your goals, and what is and is not working today before we open a design tool.
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Design
Wireframes to polished UI, reviewed with you, built on a system so the final site matches the comp exactly.
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Hand to ourselves
The same shop builds it. Pixel-accurate, accessible, and fast — because the designers and engineers are one team.
03 — Two markets, one team
Founded in New York. Local in south Orange County.
Wherever you are, you work directly with senior engineers — not an account manager relaying messages to an offshore team.
Div was founded in New York City in 2014, and NYC is still where most of our clients are and where lead engineer Shawn Gregg — former Head of Web Production at Sony Music Entertainment — is based. We know that market: its pace, its industries, its standards.
Our founder, Tim Hobert, is based in Laguna Beach and meets south Orange County clients in person — the same senior team and standards, now on both coasts. Cities we cover in person across south OC:
- Aliso Viejo
- Dana Point
- Irvine
- Laguna Beach
- Laguna Hills
- Laguna Niguel
- Laguna Woods
- Lake Forest
- Mission Viejo
- Newport Beach
- Rancho Santa Margarita
- San Clemente
- San Juan Capistrano
In NYC, the tri-state area, or anywhere else? Most of our work is remote with clients nationwide — tell us where you are in the form below.
04 — Why Div
Engineers who do marketing — not marketers who outsource the build.
Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.
Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free site audit.
05 — Related services
Often paired with this.
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Web & App Development
We write the actual code. Clean, semantic, accessible, and engineered to still be fast in three years.
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SEO & SEM
Rankings are still the foundation. But we can see the AI bots crawling your site — and we make sure they cite you.
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Business Strategy
Strategy that does not ship is theater. Ours comes from a team that can build what it recommends.
See every service on the full services page.
06 — Questions
Frequently asked.
Do you design and build, or just design?
Both, together. The design and the engineering are done by the same senior team, which is why our finished sites actually match the design and ship fast.
Can you refresh our brand without a full rebuild?
Often, yes. We can modernize identity, UX, and key templates on top of your current site. We will tell you when a fuller rebuild is the better investment.
07 — Start a conversation
Tell us what you need.
Tim replies directly within the hour during business hours. Or email tim@div.digital.