Strategy · NYC + South Orange County
A digital plan tied to your actual goals.
Goal-based planning, digital-transformation consulting, and product development from people who have shipped real systems — not slide decks that never leave the room.
01 — What’s included
Business Strategy, end to end.
Strategy that does not ship is theater. Ours comes from a team that can build what it recommends.
- Goal-based planning
- Digital roadmaps anchored to revenue and operational goals, with the trade-offs made explicit.
- Digital transformation
- Modernizing legacy systems and processes without breaking what currently works.
- Product development
- From concept to shipped product, with engineers in the room from day one.
- Technology selection
- Honest, vendor-neutral guidance on the platforms and tools worth your money.
02 — How we work
A senior team, start to finish.
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Understand the business
Goals, constraints, and what is really holding growth back — before any technology conversation.
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Make the plan
A prioritized roadmap with clear trade-offs, costs, and sequencing you can actually execute.
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Execute
And because we build, we can carry the plan through to shipped reality instead of handing off a PDF.
03 — Two markets, one team
Founded in New York. Local in south Orange County.
Wherever you are, you work directly with senior engineers — not an account manager relaying messages to an offshore team.
Div was founded in New York City in 2014, and NYC is still where most of our clients are and where lead engineer Shawn Gregg — former Head of Web Production at Sony Music Entertainment — is based. We know that market: its pace, its industries, its standards.
Our founder, Tim Hobert, is based in Laguna Beach and meets south Orange County clients in person — the same senior team and standards, now on both coasts. Cities we cover in person across south OC:
- Aliso Viejo
- Dana Point
- Irvine
- Laguna Beach
- Laguna Hills
- Laguna Niguel
- Laguna Woods
- Lake Forest
- Mission Viejo
- Newport Beach
- Rancho Santa Margarita
- San Clemente
- San Juan Capistrano
In NYC, the tri-state area, or anywhere else? Most of our work is remote with clients nationwide — tell us where you are in the form below.
04 — Why Div
Engineers who do marketing — not marketers who outsource the build.
Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.
Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free site audit.
05 — Related services
Often paired with this.
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Web & App Development
We write the actual code. Clean, semantic, accessible, and engineered to still be fast in three years.
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Web Design & Brand
Beautiful is the baseline. We design for clarity, conversion, and the people (and machines) that actually read the page.
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Data Science & Research
You are sitting on more data than you use. We turn it into a clear next move.
See every service on the full services page.
06 — Questions
Frequently asked.
Do you only advise, or do you build it too?
Both — and that is the point. Our strategy is grounded because the same team can implement it. No throwing recommendations over a wall.
Is this useful for a smaller business?
Yes. A focused roadmap matters most when budget is tight, so it goes to the highest-impact work first instead of being spread thin.
07 — Start a conversation
Tell us what you need.
Tim replies directly within the hour during business hours. Or email tim@div.digital.