Search · NYC + South Orange County
Get found in Google — and in AI search.
Technical SEO, paid search, and conversion optimization from engineers who can actually change the code. And the new layer most agencies miss: getting cited by ChatGPT, Perplexity, and Google’s AI Overviews.
01 — What’s included
SEO & SEM, end to end.
Rankings are still the foundation. But we can see the AI bots crawling your site — and we make sure they cite you.
- Technical SEO audits
- Core Web Vitals, crawlability, structured data, indexation in both Google and Bing. The foundation everything else sits on.
- SEM / paid search
- Google Ads built and managed around real intent and conversion tracking — not vanity clicks.
- Keyword & competitive research
- Where the demand and the gaps are, mapped to pages we can actually win.
- Conversion rate optimization
- Turning the traffic you already have into more conversations and customers.
- AIO & GEO
- Making your site citable by AI engines — see our dedicated SEO, AIO & GEO page for the full approach.
02 — How we work
A senior team, start to finish.
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Audit
A free, honest read of where you stand in Google and in AI search today, with the highest-impact fixes ranked.
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Fix the foundation
We change the code — speed, structured data, semantic HTML — not just write recommendations and hand them off.
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Compound
Ongoing content, citations, and tracking across Google and the AI engines so visibility builds month over month.
03 — Two markets, one team
Founded in New York. Local in south Orange County.
Wherever you are, you work directly with senior engineers — not an account manager relaying messages to an offshore team.
Div was founded in New York City in 2014, and NYC is still where most of our clients are and where lead engineer Shawn Gregg — former Head of Web Production at Sony Music Entertainment — is based. We know that market: its pace, its industries, its standards.
Our founder, Tim Hobert, is based in Laguna Beach and meets south Orange County clients in person — the same senior team and standards, now on both coasts. Cities we cover in person across south OC:
- Aliso Viejo
- Dana Point
- Irvine
- Laguna Beach
- Laguna Hills
- Laguna Niguel
- Laguna Woods
- Lake Forest
- Mission Viejo
- Newport Beach
- Rancho Santa Margarita
- San Clemente
- San Juan Capistrano
In NYC, the tri-state area, or anywhere else? Most of our work is remote with clients nationwide — tell us where you are in the form below.
04 — Why Div
Engineers who do marketing — not marketers who outsource the build.
Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.
Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free site audit.
05 — Related services
Often paired with this.
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Web & App Development
We write the actual code. Clean, semantic, accessible, and engineered to still be fast in three years.
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Analytics & Security
You cannot improve what you cannot measure, and you cannot afford a site that is slow or breached.
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Marketing Automation
Most automation fails on the plumbing, not the strategy. We get the integrations right so the campaigns actually fire.
See every service on the full services page.
06 — Questions
Frequently asked.
How is this different from your SEO/AIO/GEO page?
This page covers the full search practice including paid search (SEM) and conversion work. The SEO/AIO/GEO page goes deep on the AI-citation side specifically. Same team, same engineering-led approach.
Do you do paid ads as well as organic?
Yes — both, and we wire up the conversion tracking so you can see what each channel actually returns rather than guessing.
Why does an SEO agency need developers?
Because modern SEO and AI optimization are technical disciplines first. The biggest wins are in code — speed, structured data, machine-readability — which a marketing-only shop has to subcontract. We do it in-house.
07 — Start a conversation
Tell us what you need.
Tim replies directly within the hour during business hours. Or email tim@div.digital.