Automation · NYC + South Orange County
The pipeline that turns visitors into conversations.
Email, lead scoring, and customer-journey automation across Salesforce, Marketo, HubSpot, and the rest — implemented by engineers who connect it properly to your site and your data.
01 — What’s included
Marketing Automation, end to end.
Most automation fails on the plumbing, not the strategy. We get the integrations right so the campaigns actually fire.
- Platform implementation
- Salesforce, Marketo, HubSpot, and Eloqua set up and wired into your site, forms, and CRM correctly.
- Email campaigns
- Lifecycle and nurture sequences that read well on a phone and actually convert — built on solid deliverability.
- Lead scoring
- Scoring models so sales spends time on the leads most likely to close.
- Customer-journey mapping
- The full path from first touch to customer, instrumented so you can see and improve every step.
02 — How we work
A senior team, start to finish.
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Map the journey
We chart how a stranger becomes a customer today, and where leads leak out of the funnel.
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Wire it up
Clean integrations between site, forms, CRM, and automation platform — the part most agencies get wrong.
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Optimize
Test, measure, and tune the sequences and scoring against real conversion data.
03 — Two markets, one team
Founded in New York. Local in south Orange County.
Wherever you are, you work directly with senior engineers — not an account manager relaying messages to an offshore team.
Div was founded in New York City in 2014, and NYC is still where most of our clients are and where lead engineer Shawn Gregg — former Head of Web Production at Sony Music Entertainment — is based. We know that market: its pace, its industries, its standards.
Our founder, Tim Hobert, is based in Laguna Beach and meets south Orange County clients in person — the same senior team and standards, now on both coasts. Cities we cover in person across south OC:
- Aliso Viejo
- Dana Point
- Irvine
- Laguna Beach
- Laguna Hills
- Laguna Niguel
- Laguna Woods
- Lake Forest
- Mission Viejo
- Newport Beach
- Rancho Santa Margarita
- San Clemente
- San Juan Capistrano
In NYC, the tri-state area, or anywhere else? Most of our work is remote with clients nationwide — tell us where you are in the form below.
04 — Why Div
Engineers who do marketing — not marketers who outsource the build.
Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.
Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free site audit.
05 — Related services
Often paired with this.
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SEO & SEM
Rankings are still the foundation. But we can see the AI bots crawling your site — and we make sure they cite you.
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Social & Digital Ecosystem
A scattered set of disconnected tools leaks customers. We connect them into one coherent system.
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Data Science & Research
You are sitting on more data than you use. We turn it into a clear next move.
See every service on the full services page.
06 — Questions
Frequently asked.
We already have HubSpot/Salesforce but it is a mess. Can you fix it?
Yes. Untangling half-configured automation platforms and connecting them properly to the website and CRM is core work for us.
Do you write the email copy too?
We can, drawing on your brand voice, or work with your team’s copy. Either way we own the deliverability and the technical setup.
07 — Start a conversation
Tell us what you need.
Tim replies directly within the hour during business hours. Or email tim@div.digital.