AI · NYC + South Orange County
Give a small team the leverage of a much larger one.
Generative-AI integration, automated workflows, and AI-powered analysis — built by a team that uses these tools daily and knows where they help and where they hurt.
01 — What’s included
AI & Automation, end to end.
We are not bolting “AI” onto a pitch. We build real automation that removes real work.
- Generative-AI integration
- LLM-powered features — assistants, content tools, search — built into your site or product with the right guardrails.
- Automated workflows
- Connecting your tools so repetitive work happens on its own, reliably, with a human in the loop where it matters.
- AI-powered data analysis
- Turning your data into summaries, forecasts, and decisions faster than a person could by hand.
- AI search visibility
- Making sure the AI engines understand and cite your business — the discovery side of AI, not just the build side.
02 — How we work
A senior team, start to finish.
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Find the leverage
We look for the repetitive, high-volume work where automation actually pays off — and skip the hype.
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Build with guardrails
Real integrations with review steps, fallbacks, and cost controls, so the automation is trustworthy.
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Measure the time saved
We track the hours and errors removed so the investment is provable, not theoretical.
03 — Two markets, one team
Founded in New York. Local in south Orange County.
Wherever you are, you work directly with senior engineers — not an account manager relaying messages to an offshore team.
Div was founded in New York City in 2014, and NYC is still where most of our clients are and where lead engineer Shawn Gregg — former Head of Web Production at Sony Music Entertainment — is based. We know that market: its pace, its industries, its standards.
Our founder, Tim Hobert, is based in Laguna Beach and meets south Orange County clients in person — the same senior team and standards, now on both coasts. Cities we cover in person across south OC:
- Aliso Viejo
- Dana Point
- Irvine
- Laguna Beach
- Laguna Hills
- Laguna Niguel
- Laguna Woods
- Lake Forest
- Mission Viejo
- Newport Beach
- Rancho Santa Margarita
- San Clemente
- San Juan Capistrano
In NYC, the tri-state area, or anywhere else? Most of our work is remote with clients nationwide — tell us where you are in the form below.
04 — Why Div
Engineers who do marketing — not marketers who outsource the build.
Three senior engineers with sixty-plus combined years. We write the code that makes your site fast, secure, and machine-readable to both Google and the AI engines.
Tim Hobert led web engineering at CNN.com, SonyMusic.com, and Columbia.edu before founding Div Digital. Shawn Gregg was Head of Web Production at Sony Music Entertainment. Ramon Pujol Cots is an Acquia Certified Developer and career enterprise consultant. Read the full team page, or start with a free site audit.
05 — Related services
Often paired with this.
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Data Science & Research
You are sitting on more data than you use. We turn it into a clear next move.
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Marketing Automation
Most automation fails on the plumbing, not the strategy. We get the integrations right so the campaigns actually fire.
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SEO & SEM
Rankings are still the foundation. But we can see the AI bots crawling your site — and we make sure they cite you.
See every service on the full services page.
06 — Questions
Frequently asked.
Is this just chatbots?
No. It is whatever removes real work — internal workflow automation, AI-assisted content and analysis, product features. A chatbot is one option among many, and often not the best one.
How do you keep AI features safe and accurate?
Guardrails: human-in-the-loop review where stakes are high, fallbacks when the model is unsure, and cost/usage controls. We build for reliability, not demos.
07 — Start a conversation
Tell us what you need.
Tim replies directly within the hour during business hours. Or email tim@div.digital.