Summary: 22 Immutable Laws of Marketing, Distilled to 10

1. Own a word in your customer’s head to own the market.
2. Better doesn’t win. First or different does.
3. Sacrifice breadth for depth.
4. Confusion Kills, Clarity Converts.
5. Marketing = Perception › Facts.
6. Explain value in one sentence at a bar.
7. Category Creation is smart. Framing > Invention.
8. Every promise needs proof.
9. Market remembers the bold not the balanced.
10. Positioning = Your hill. Copy = How you defend it.