Square Website, Complete Analytics Suite, Google Ads, Facebook and Instagram Ads to Launch a Business in a New Location The Div team partnered with Rachael Gray to launch her brand in Laguna Beach CA. Rachael was already well entrenched with a successful in-home hair stylist service in New York City. She was looking to make …
Data Migration and API Integration for Direct Mail We do a lot of data migration and API integration work. Our client, Cross River Bank, was looking to do a direct mail campaign. Direct mail often has a higher ROI than paid ads. And when coupled with digital marketing a direct mail campaign can be very …
I revisited the book The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (1994). Below is a brief summary of the second 11 (the first 11 Laws were listed in a previous post). Law 12 (The Law of Line Extension) There’s and irresistible pressure to extend the equity of a brand. One …
I revisited the book The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (1994). Below is a brief summary of the first 11 (I’ll post the second 11 soon!) Law 1 (The Law of Leadership) It’s better to be first than it is to be better. The basic issue in marketing is …
