Marketing

Data Migration and API Integration

Data Migration and API Integration for Direct Mail We do a lot of data migration and API integration work. Our client, Cross River Bank, was looking to do a direct mail campaign. Direct mail often has a higher ROI than paid ads. And when coupled with digital marketing a direct mail campaign can be very

Summary: The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (2 of 2)

I revisited the book The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (1994). Below is a brief summary of the second 11 (the first 11 Laws were listed in a previous post). Law 12 (The Law of Line Extension) There’s and irresistible pressure to extend the equity of a brand. One

Summary: The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (1 of 2)

I revisited the book The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (1994). Below is a brief summary of the first 11 (I’ll post the second 11 soon!) Law 1 (The Law of Leadership) It’s better to be first than it is to be better. The basic issue in marketing is