Books

Summary: The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (2 of 2)

February 12, 2015

I revisited the book The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (1994). Below is a brief summary of the second 11 (the first 11 Laws were listed in a previous post). Law 12 (The Law of Line Extension) There’s and irresistible pressure to extend the equity of a brand. One …

Summary: The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (1 of 2)

January 6, 2015

I revisited the book The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (1994). Below is a brief summary of the first 11 (I’ll post the second 11 soon!) Law 1 (The Law of Leadership) It’s better to be first than it is to be better. The basic issue in marketing is …