Most of our clients meet us through their website. We build it, kept it fresh, kept it fast and secure, and for years that was the whole story. It is now only part of what we do.
Div has grown into a full digital partner. The list on the left is every service we provide; the sections beside it explain each one in plain language — what it is, why it matters to a business like yours, and how an engagement works. No jargon and no pressure. If a section raises a question about your business, that is exactly the conversation we would like to have.
Your website: the foundation
Everything else on this page builds on a website that is fast, secure, and easy to use.
Web design and development
We design and build websites in-house — senior engineers writing real code, not templates stretched to fit:
- Marketing sites that explain what you do and turn visitors into inquiries
- Online stores on Shopify and WooCommerce
- Customer portals and web applications tailored to how your business runs
- Platform depth in WordPress, Shopify, and modern app frameworks
Why it matters: your website is the first impression a prospect gets — and the one salesperson that never sleeps. A site that loads quickly, works on every phone, and clearly explains what you do directly affects how many visitors become customers.
How an engagement works: we scope the project together in a short planning phase, then you get a written proposal with a clear timeline. You review the design first, watch the build take shape on a private preview link, and nothing launches without your sign-off. Usually a defined project, often followed by a care plan.
Care, hosting, and security
The routine attention that keeps a site healthy:
- Software updates applied promptly, before problems find you
- Daily backups so nothing is ever truly lost
- Uptime monitoring that alerts us before your customers notice
- Security hardening on professional-grade hosting
Why it matters: most website emergencies — hacks, outages, pages that break after an update — are preventable. A maintained site stays fast, stays online, and problems get caught while they are still small.
How an engagement works: a simple monthly arrangement. We take responsibility for updates, backups, monitoring, and security, and you receive a standing summary of what was done — you only hear from us mid-month when something needs your decision.
Accessibility and compliance
We build and repair sites to recognized accessibility standards, so people using screen readers, keyboard navigation, or other assistive tools can use your site without barriers.
Why it matters: accessibility widens your audience and improves search rankings — and it reduces exposure to the demand letters and lawsuits that increasingly target ordinary business websites.
How an engagement works: we audit your site and deliver a prioritized findings report, then fix the issues in order of impact — as a defined project, or folded into an ongoing care plan.
Getting found: search and AI
When someone needs what you offer, you want to be the answer — whether they ask Google or an AI assistant.
Search engine optimization (SEO)
The steady work of making sure your site ranks well when people search for what you do:
- The right content, built around what your customers actually search for
- Clean technical foundations so Google can read and trust every page
- Measured results — rankings and traffic reviewed month over month (more on our SEO practice)
Why it matters: search remains the largest source of new customers for most businesses — and unlike advertising, earned visibility compounds. A page that ranks keeps working for you month after month without further spend.
How an engagement works: an initial audit sets the baseline and the plan; from there it runs monthly. We make the improvements and refine the content, and we review results with you against that baseline — visibility, traffic, and inquiries, in plain language.
AI search visibility
A growing share of customers now ask ChatGPT, Claude, Perplexity, or Google’s AI who to hire and what to buy. We make sure your business is in the answer:
- Readable by AI — your site structured so AI engines can read, trust, and cite it
- Grounded in observation — we watch the AI crawlers visit the sites we manage, so this is not guesswork (how we approach it)
- A clear starting point — a free AI visibility audit shows where you stand today
Why it matters: when an AI assistant recommends a short list of businesses, being on that list is the new first page of Google — and most of your competitors have not started working on it yet.
How an engagement works: start with the free audit — it shows how the AI engines see you today. If you engage us, we fix what blocks them, restructure key pages, and report over time on AI activity around your site. Typically runs alongside SEO as one monthly effort.
Local search and Google Business Profile
Managing the profile that appears in Google Maps and local results — accurate information, reviews, photos, and regular updates.
Why it matters: for businesses that serve a region, the map listings often earn more clicks than the traditional results below them. An unmanaged profile quietly costs you calls.
How an engagement works: you grant us manager access to your profile and we handle the upkeep — accuracy, photos, posts, and review responses drafted for your approval. A light add-on to any monthly engagement.
Content that answers real questions
Articles and guides written around the questions your customers actually ask — the raw material both Google and AI assistants pull their answers from. AI can accelerate the drafting where it helps, but a person always reviews, and nothing publishes without your approval.
Why it matters: every well-answered question is a doorway into your site — and a reason for search engines and AI assistants to treat your business as the authority in your field.
How an engagement works: we agree on a publishing cadence and build a topic list from real customer questions. We draft, you approve, we publish — and each piece is engineered to earn search and AI visibility.
Reaching your customers
Social media content and management
Platform-specific posts — written, designed, scheduled, and published on a consistent calendar across the channels that matter for your business.
Why it matters: consistency is what makes social media work, and it is the first thing that slips when your team gets busy. A steady presence keeps you visible between purchases and referrals — without pulling your staff away from their real jobs.
How an engagement works: we build a monthly content calendar in your voice, you approve it in one sitting, and we handle production, scheduling, and publishing — with a periodic plain-language summary of what performed.
Video content, without the film crew
Modern AI video tools let us produce professional presenter-style videos from a script, with a lifelike on-screen presenter:
- Service explainers that walk prospects through what you do
- Announcements and updates delivered with a human face
- Recruiting spots that put your culture on camera
- Translations into other languages — same presenter, same voice
Why it matters: video consistently outperforms text on social platforms, but traditional production is slow and expensive. This makes regular, professional video practical for businesses that could never justify a film crew.
How an engagement works: we draft the script, you approve it and choose the presenter style, and we deliver finished videos sized for your site and each social platform. Works as a one-time batch or a monthly cadence.
Paid advertising (Google, Facebook, Instagram)
Campaigns planned, built, and managed end to end:
- Audience targeting so ads reach the people most likely to buy
- Ad copy and creative written and designed for each platform
- Budget management with spend shifted toward what performs
- Conversion tracking so every dollar is measured
Why it matters: advertising is the fastest lever when you need results now. The difference between profitable and wasteful ad spend is management and measurement — precisely the part most businesses skip.
How an engagement works: we agree on goals and a media budget that you control, then build and manage the campaigns. You get a monthly plain-language performance review, and spend never changes without your approval.
Email: marketing and protection
Two sides of the same channel:
- Marketing — newsletters, announcements, and automated follow-ups your customers welcome
- Protection — securing your domain against email impersonation with the authentication standards Gmail and Outlook now expect
Why it matters: criminals routinely impersonate legitimate businesses by sending mail that appears to come from their domain. For companies that handle sensitive transactions or client funds, that is not an annoyance — it is a fraud risk with your name on it. Proper authentication marks which mail is genuinely yours, alerts you when someone pretends otherwise, and keeps your own email out of spam folders.
How an engagement works: protection is a defined hardening project with a short monitoring period after it. Marketing runs on an approval cadence like content: we design and draft, you approve, we send and report.
Knowing what is working
Analytics and reporting
Accurate measurement across your website, advertising, and campaigns — translated into short, plain-language reports focused on the numbers that drive decisions (more on analytics and security).
Why it matters: most businesses have analytics installed; few trust the numbers. Reliable measurement means your budget flows toward what demonstrably works — and reporting stops being homework nobody reads.
How an engagement works: a one-time setup (or cleanup) makes the measurement trustworthy. After that, a scheduled report arrives in plain language, with a walkthrough call as often as you find useful.
Data science and research
For deeper questions — pricing, customer behavior, market opportunities — we apply data-science tooling to your own records and the market around you (more on data science).
Why it matters: some decisions are too expensive to guess at. A focused analysis is often the cheapest insurance available.
How an engagement works: scoped per question. We define the question together, do the analysis, and deliver a written answer with the reasoning shown — not a dashboard you have to interpret yourself.
Working smarter: AI consulting and automation
This is the newest part of our practice and the fastest growing. Beyond marketing, AI is changing how work gets done inside businesses — and most teams are somewhere between curious and overwhelmed. We help you find the practical middle.
What AI consulting actually is
A structured look at how your team works today: where the hours go, which tasks repeat, where information gets retyped from one system into another. From that, we identify the handful of places where AI or automation would genuinely save time — and, just as important, the places where it would not (more on AI consulting).
What that looks like in practice
- Drafting the routine documents, letters, and email replies your team writes from scratch
- Reading incoming documents and pulling out the key details, so staff stop retyping them
- Answering repeat questions — the ones your team hears over and over from clients and each other
- Connecting systems that do not talk to each other, so status updates happen automatically
- Summarizing long documents, email threads, and meetings into the version people will actually read
How we approach it
- Start small, prove value. We pilot one workflow before recommending anything expensive.
- A human stays in the loop. Wherever accuracy matters, AI drafts and your people approve.
- We use these tools ourselves first. Every recommendation comes from daily hands-on experience running our own business on them.
- Confidentiality is designed in. How your data is handled is part of the first conversation, not an afterthought.
Why it matters: the gains rarely come from replacing people. They come from removing the most tedious parts of everyone’s week, so your team spends its time on judgment, relationships, and revenue.
How an engagement works: it starts with the discovery exploration below. If the report identifies something worth building, we pilot one workflow, prove it with your team, and expand only from results — training and documentation included.
The discovery exploration
Every AI engagement begins with a short, fixed-scope discovery. We interview your team, map the workflows, and deliver a written report identifying the best opportunities — each with an honest estimate of effort and payoff.
You decide what, if anything, to pursue. No long contract, no obligation — and the map is yours to keep either way.
One partner, one plan
Each of these services works on its own. Together, they reinforce each other:
- The website feeds the analytics
- The analytics steer the advertising
- The content earns search and AI visibility
- The automation frees your team to act on all of it
One senior team accountable for the whole picture means the pieces are designed to fit — and you have one number to call (more on how we approach strategy).
How an engagement works: usually a working session and a written roadmap first; many clients then keep a standing advisory call so the plan adjusts as the business does.
Div was founded in New York in 2014 and serves clients from New York to Southern California. The senior engineers on your account have backgrounds that include CNN, Sony Music, and Columbia University — and they bring that standard to businesses of every size.
How to start
If you are already a client, reply to any email from us and mention which section caught your eye — we will set up a short call and take it from there. If you are new to Div, the same door is open.
Prefer the deeper, more technical version of any of these? Every service has its own detailed page, starting at our services overview.